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Reader of the Beata Nicholson book

Branding/book design

The Book of happiness

About a project

Beata NIcholson is probably the most famous food person in Lithuania. She is a food blogger, cooking show host and book author. As she said - I am living the life of my dreams. That's why she first decided to write a non-food book. "21 rules for a good life" publication, in which the author shares the rules of her life experience and hopes that these will help readers to walk the path of life more easily and joyfully.

Book design dedicated to Beata Nicholson
Icons of Beata book
Icons of the book dedicated to Beata Nicholson

Provided solution

Beata approached me with a simple task - to create a book cover. The usual kind where a close-up of a woman's face with beautiful makeup (like Michelle Obama or something) is shown.

I proposed to create a visual system where each rule of Beata would have its own stylized icon and would be used to communicate not only the book itself but also its individual chapters or ideas. Social media stickers, book tabs, phone cases, or tote bags can carry a different rule out of the book and help spread the word.

Book design dedicated to Beata Nicholson
Hand holding a book by Beata Nicholson
Beata and Art director Andrius Petkevicius
Inside the book  dedicated to Beata Nicholson

Content in social media

The book cover icons play a role in the digital world. Those symbols mark every topic Beata talks about in social media and go well with the simple but extensively optimistic attitude of the author. 

phone case for Beata Nicholson
phone case for Beata Nicholson
Tote bag for Beata Nicholson
Inside the book dedicated to Beata Nicholson

Next project

Identity | Packaging
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