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Branding/book design
The Book of happiness
About a project
Beata NIcholson is probably the most famous food person in Lithuania. She is a food blogger, cooking show host and book author. As she said - I am living the life of my dreams. That's why she first decided to write a non-food book. "21 rules for a good life" publication, in which the author shares the rules of her life experience and hopes that these will help readers to walk the path of life more easily and joyfully.



Provided solution
Beata approached me with a simple task - to create a book cover. The usual kind where a close-up of a woman's face with beautiful makeup (like Michelle Obama or something) is shown.
I proposed to create a visual system where each rule of Beata would have its own stylized icon and would be used to communicate not only the book itself but also its individual chapters or ideas. Social media stickers, book tabs, phone cases, or tote bags can carry a different rule out of the book and help spread the word.




Content in social media
The book cover icons play a role in the digital world. Those symbols mark every topic Beata talks about in social media and go well with the simple but extensively optimistic attitude of the author.







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