Branding/Packaging
Personal Cider stories
About a project
"Pasakorius" is a deeply personal project inspired by love and craftsmanship. A thoughtful wife sought to honor her husband, a talented cider maker, by creating a brand that embodies both his character and the exceptional quality of his cider.
My task was to bring this vision to life, crafting a brand that tells their love story while showcasing the cider’s authenticity and charm. Through a carefully curated visual identity—spanning colors, typography, and packaging—I aimed to blend the warmth of their story with the refined nature of the product. The result is "Pasakorius": a brand that celebrates both the man and his craft with heartfelt authenticity.
Provided solution
The talented Laura crafted a heartfelt and captivating story, while the skilled illustrator Gintė brought the character to life with her beautiful artwork. I had the pleasure of developing the color scheme and designing the entire visual concept. This included creating a cohesive decorative style for the character, which seamlessly extended across various media—from the intricate bottle label and cap design to the shipping boxes and even a stylish tote bag. The result is a vibrant, unified identity that embodies the spirit of the PASAKORIUS cider brand.
Content in social media
The social media content strategy for the Pasakorius brand is designed to engage consumers in the art of pairing cider with food, highlighting how cider, much like wine, can elevate and reveal new dimensions of culinary experiences.
