RE-Branding/SM STRATEGY
Furniture that unites
About a project
MAGRĖS BALDAI, a renowned family-owned furniture company in Lithuania, enjoyed steady success but faced challenges with inconsistent communication—both visually and in its messaging. My role was to refine and modernize the brand’s visual identity while preserving its established recognition. Given that MAGRĖS BALDAI primarily engages its audience through social media, I also developed a cohesive advertising and content strategy to enhance their presence, ensuring a unified, impactful, and engaging communication approach.
Content in social media
For the SOFT REST bed content strategy, I proposed a more nuanced approach—creating content that extends beyond the product itself to enrich the overall experience of rest and relaxation. Curated playlists and book recommendations were introduced, each thoughtfully tied to the essence of the bed’s features. Accompanying texts explored how specific music or literature enhances the restorative qualities of SOFT REST, positioning it not just as a bed, but as a gateway to deeper relaxation and well-being.
Social media ads
Leveraging the proven best practices of META platforms, I developed advertising campaigns for MAGRĖ’s SOFT REST bed. These campaigns focused on highlighting key product features, incorporating authentic user testimonials, and strategically addressing potential objections or barriers that may have deterred prospective buyers.
I introduced a distinctive solution—collaborating with renowned Lithuanian designers to create an exclusive collection of sleeping masks, tailored for each MAGRĖS BALDAI bed. This initiative not only added a creative layer of value to the brand but also highlighted the company’s commitment to elevating the sleep experience while reinforcing the relevance and artistry of its products.
LOGO FACELIFT
I retained the original structure of the MAGRĖS BALDAI logo, opting for a subtle evolution to enhance its warmth and approachability. The stark blood red was softened into a warmer hue, while the crisp white background transitioned to a gentle beige, infusing the brand's communication with a sense of comfort and coziness.
Provided solution
Brand upgrade
MAGRES BALDAI's communication lacked stylistic cohesion, as it employed an array of fonts, a mix of color palettes, and inconsistent messaging tones, resulting in a fragmented and unrefined brand identity. My update focused on a refined logo facelift, harmonious font pairing, and the establishment of a consistent visual communication tone, anchored by clearly defined graphic elements that remain within the conceptual boundaries of the brand.
