About a project
PASITARKIM is a professional medical and emotional health clinic committed to fostering and safeguarding the psychological well-being of families. Specializing in family counseling, the studio provides support to those navigating emotional challenges, as well as to families proactively seeking to enhance their mental resilience and harmony.
My objective was to craft a brand identity that embodies the essence of a modern, trustworthy, and uplifting organization—one that resonates with a sense of hope, reliability, and forward-thinking care.
Provided solution
While analyzing the visual identities of comparable organizations, I observed a recurring pattern: a reliance on pastel color palettes and logos adorned with symbols representing care and comfort. Seeking to break away from this conventional approach, I drew inspiration directly from the name Pasitarkim. Within the word lies Ar, a key element in Lithuanian that introduces questions—questions that delve into the core of a person's emotional well-being.
This insight led to the creation of a dynamic and adaptive logo, one that evolves to pose meaningful questions such as Ar jautiesi gerai? (Are you feeling well?), Ar tau nebaisu? (Are you not scared?), Ar jautiesi saugiai? (Do you feel safe?), and Ar jauti nerimą? (Do you feel anxious?). The result is an identity that not only visually differentiates the brand but also actively engages with its audience on a deeply personal and introspective level.
Content in social media
I proposed a social media strategy centered on preventing emotional challenges within families. The content was designed to address existing issues, highlight the expertise of the organization’s specialists, and proactively prevent the development of new psychological difficulties.
